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Reedie Women in Tech Panel, hosted by the Reed Career Alliance (RCA)

Saturday, March 11, 2023 2pm to 3:30pm

Join us for our ninth virtual Career Pathways panel, Reedie Women in Tech. Reed alumnae including Barbary Brunner ’87Nada Lulic ’86, and Jennifer Jordan ’89 will talk about their professional journeys, and discuss what skills, challenges, and opportunities women may anticipate in the field.

This event should be relevant to all, regardless of gender, who are keen to hear about how we continue to attract and nurture talent in tech. It is the first in a series of conversations with Reedies who may have been underrepresented in the workplace or in various fields.

Moderator: Sofiya Deva ’16

Register here for the event!

Start time:

  • 2 p.m. Pacific
  • 3 p.m. Mountain
  • 4 p.m. Central
  • 5 p.m. Eastern


The Reedie Women in Tech panel is the ninth installment of the ongoing Career Pathways panel series hosted by the Reed Career Alliance committee of the Alumni Board that explores different career pathways taken by Reedies in a similar field of work. Past panels are available to watch at any time on alumni.reed.edu.

Panelist and Moderator Bios

Barbary Brunner ’87 Executive Vice President, Denary, LLC, Austin, TX

Barbary Brunner has spent more than 25 years in tech building and leading world-class organizations. Barbary is currently executive vice president at Denary, a Texas tech business advisory and banking firm. Previously she took a mid-sized technology company public as their CMO. Before this, Barbary was CEO of Austin’s 25-year-old tech council. Previously, as chief digital products officer for MediaNews Group, she was responsible for digital across the company’s 54 US publications. Earlier, she was CMO and vice president of marketing for Experian where she led brand, marketing, product management, and BI. Before this, Barbary was CMO and vice president of marketing and strategy for Yahoo!’s $1.2B media business where she led a complete restructuring of marketing and launched one of Y!’s most popular channels. Prior to this, she was director of global planning and led business and technology growth strategy for Microsoft’s MSN business. Directly before this, Barbary ran strategy and design for a division of Windows Mobile where she earned a patent for her work. Earlier, Barbary was executive producer at Sierra Online, growing her division from $4M to $70M in revenue in 2 years. Barbary began her career as a program manager at Microsoft.

Sofiya Deva ’16 (she/her) Founder, The Postcard Edit

Sofiya is a strategist and social entrepreneur. Her trademark curiosity, and connection-based approach combined with keen insight and intellect, have made her a trusted advisor for major brands and thought leaders across industries. After spending a decade at one of the first social media-driven marketing agencies in the U.S. working with clients like Chase and Tupperware, she switched tracks to focus more on purpose-driven enterprises, featuring female founders, equitable supply chains, and inclusive corporate governance.

She loves poetry and business development equally and brings a people and wellness centric focus to any organization or project. She has been featured in Forbes, Thrive Global, Dallas Business Journal, and CMO. She is a graduate of the Goldman Sachs 10KSB program, and an Adobe Insider, with a masters in sustainable business from the University of Miami. Her latest project is The Postcard Edit, a discovery platform for underrepresented designers, with limited edition drops for globally minded fashion lovers.

Jennifer Jordan ’89 (she/her) Venture Partner at iGlobe Partners, Boston, MA

Jennifer Jordan has spent her career helping entrepreneurs and investors build valuable enterprises. She's cold called asset managers and launched the first internet coverage at a Pacific Northwest investment bank, managed investor relations for a publicly traded Santa Clara software company and invested in early-stage technology companies for the state of Massachusetts, Techstars and now iGlobe Partners. 

Jennifer is a Venture Partner at iGlobe Partners, where she represents the firm and manages investments in Asia. iGlobe has a 22-year track record of investing early in game changers such as Unity Software, Twist Bioscience, Ginkgo Bioworks, Matterport, and NerdWallet. 

Previously Jennifer served as Managing Director at Techstars for Barclays’ New York Accelerator and Female Founders First program, and as Vice President of MassVentures. At MassVentures she led the firm’s investment in Ginkgo Bioworks, where she met iGlobe’s founder Soo Boon Koh working together as co-investors.  

She is dedicated to ensuring: that female and diverse founders have access to the networks, advice, and capital they need to thrive; that women and diverse investors gain decision making authority in VC to close the Gap Table; and, that enterprises adopting AI, benefit from its full potential because they have the data and tools available to support trust, transparency, security and accountability, and ensure that everyone is represented.

Nada Lulic ’86 (she/her) Head of Human Resources & Talent, SpyCloud, Inc., Austin, TX

Nada has led and delivered comprehensive, strategic human resources programs for growing technology companies for more than 20 years. Prior to joining SpyCloud, she was director of employee success at Zenoss, where she created and implemented culture-building programs in talent acquisition, onboarding, compensation, talent management, retention, and performance coaching. As a senior HR business partner at VRBO (formerly HomeAway), she worked with a global team to deliver HR programs and led change management initiatives during acquisitions, integrations, site closures, and reorganizations. She has also designed and supported compliance programs including Affirmative Action, GDPR, and E-Verify. Nada attended Reed College and has a Bachelor’s Degree in Political Science and Public Policy from St. Edward’s University.

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