We will notice what kind of words we like and what makes us like them so much, with a particular emphasis on beautiful words and fun words. I will talk about the (1) impact of phonaesthetics on the development of language, (2) pieces of work that have successfully leveraged phonaesthetics, (3) sound related synesthesia, (4) strategies in giving names (to people or concepts). Led by Miraya Poddar-Agrawal.